• Led the creation of human-centered product and service experiences across diverse industries and platforms.

  • Designed end-to-end B2C and B2B environments, including eCommerce platforms, SaaS and PaaS interfaces, mobile apps, travel back-end systems, informational websites, and omnichannel ecosystems.

  • Built and scaled UX departments from the ground up; led high-performing teams in applying Lean UX and Design Thinking methodologies.

  • Expert in mixed-method research techniques: surveys, stakeholder and user interviews, task analysis, heuristic evaluations, diary and ethnographic studies, A/B and preference testing, prototype testing, card sorting, persona development, benchmark testing, journey mapping, and accessibility reviews.

  • Proven collaborator and global team leader, with successful cross-cultural team management in Tokyo, Paris, and New York.

  • Supportive, growth-focused mentor with a track record of nurturing high-performing UX teams.

  • Respected UX educator, having taught hundreds of students at Pace University, New York University, and Human Factors International.

Cathline Marshall is an accomplished creative professional and entrepreneur with extensive experience in UX strategy, management, mixed-method research, design, and teaching.

Skills

  • User Interviews (Moderated & Unmoderated)

  • User Testing (Moderated & Unmoderated

  • A/B Testing

  • Card Sorting

  • Synthesizing Research

  • Competitor Analysis

  • Personas

  • Journey Mapping/User Flows

  • Information Architecture

  • Navigation

  • Content Inventories

  • Typography

  • Color

  • Style Guides

  • Wireframing

  • Design Systems

  • Visual Design

  • User Interface Design

  • Responsive Design

  • Omnichannel Design

  • Design Thinking

  • User Testing

  • UX/UI Resource Management

  • HTML CSS

  • Strategic Planning and Execution

  • Social Media Management

  • Training and Development

  • Global Project Management

  • Onshore and Offshore Leadership

  • Curriculum Development in UX/UI Best Practices

Software

Design & Prototyping

  • Figma

  • Adobe XD

  • Adobe Creative Suite

  • Sketch

Project Management & Collaboration

  • Miro

  • Mural

  • FigJam

  • Jira

  • Confluence

  • Slack

  • Loom

  • Sharepoint

  • Trello

  • Monday

Research & Testing

  • Maze

  • User Brain

  • UserZoom

  • Optimal Workshop

  • User Testing

  • User Interviews

  • Usability Hub

  • Hot Jar

  • Lookback

  • Userlytics

  • Loop11

  • UserFeel

  • Playbook UX

Other

  • Google Analytics

  • HTML

  • CSS

  • WordPress

  • SquareSpace

  • AI Prompting

  • Apple & Microsoft Office Suites

Certificates

  • Enterprise Design Thinking Practitioner (IBM)

  • Internet Technology for Ecommerce (Pace University)

  • Accessibility Yellow Belt (Deque University Web Accessibility Specialist Curriculum)

  • Certified Usability Analyst (Human Factors International)

  • Certified Scrum Master (Scrum Alliance)

  • Mobile User Experience (UX) Design Certificate (Interaction Design Foundation - IxDF)

  • Designing Complex Applications Certificate (Nielsen Norman Group)

  • AI for Design Systems (Interaction Design Foundation - IxDF)

  • UX Management Certificate (Interaction Design Foundation - IxDF)

  • Information Visualization - Dashboard Design (Interaction Design Foundation (IxDF))

  • Practical Product Management (Pragmatic Marketing)

  • Google Analytics (Skillshop)