Beladora
Overview
Beladora is a privately owned AND trusted online source for authentic designer and estate jewelry based in Beverly Hills, California.
Key Goal & Timeline
Beladora’s website needed a user-centered approach to their website in order to position itself more competitively, increase profits and reflect current design standards.
4 months
Responsibilities
Stakeholder Interviews
User Research
Personas
Journey Mapping
Task Flows
Information Architecture
Wireframing
Prototyping
User Testing
Visual Design
Process
Stakeholder interviews
User research
Created personas
Mapped user journey
Created task flows
Created information architecture
Created wireframes
Created prototype
User testing
Visual design
SEO
UX Methods Used
Stakeholder interviews
User interviews
User journey
Task flows
Personas
Information architecture
Wireframing
Prototyping
Visual design
Outcome
The site was launched and is currently doing over 70k page views a month. Sales have increased by 50%.
Information Architecture
Wireframes
The wireframes are created for all pages and represent the content on each screen.
They were also utilized to develop a low-fidelity prototype.
Navigation
I designed a filter with a tree menu (outlined in red) that stays open when selected, allowing users to select accordingly.
Visual Design - Bringing it to life
The design was created using a client-approved mood board.
I did not add an accent color because I felt it would detract from the beauty of the jewels.
Links had an underline on rollover instead of an accent color.
The site is responsive and features a hamburger menu.
